ABOUT US

APPEARANCE, founded in Amsterdam in 2020, is a design venture that merges luxury streetwear with storytelling. We create ready to wear garments, each inspired by personal interest, experiences and the feelings of insecurity that often define our society.

At its core is the belief that how we present ourselves is a vital part of our identity. Every design tells a story, reflecting the balance between self expression and societal pressures.

Born from a desire to inspire, this venture encourages individuals to embrace their true selves. In a world where fear of judgment holds many back, it serves as a reminder to be the best version of yourself. Not only for you, but for the world around you.

  • Vision

    Our vision is to empower everyone to be their true selves. We believe that wearing a piece of this vision can boost confidence, helping you embrace who you are and present your best APPEARANCE to the world.

  • Commitment to Innovation

    We are dedicated to continuous growth as a brand, always striving to improve and evolve. Our goal is to stay unique in our designs, offering fresh and innovative styles that set us apart.

  • Staying true

    Our clothing reflects our unique perspective on life and personal interests. While we aim to inspire, we understand we can’t please everyone. We remain true to ourselves, just as we encourage others to do.

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